New Tagline for UIDP
Describing UIDP just got a whole lot easier with our new, four-word tagline.
Last November, we undertook a process to develop a tagline for UIDP, to help us better describe what we do (read more about the drivers for this here). After much back-and-forth consultation with UIDP’s C-Comm (Communication Committee), the Board, and input from our membership, we’re happy to announce UIDP’s new tagline:
Strengthening University-Industry Partnerships
The new tagline explains what we do at UIDP
Working to strengthen university-industry partnerships is what our members do every day. Every UIDP event, project, and activity we undertake must be in support of this effort. While our official registered name is still the University Industry Demonstration Partnership, we wanted a tagline to provide clarity on our mission.
How the logo has changed
The most notable change is removing University Industry Demonstration Partnerships and replacing it with the tagline. We did make a few minor tweaks to the UIDP acronym when we added the tagline, but nothing to change the strong and recognizable UIDP wordmark. We kept the blue and green (people really like the colors!) but decided to use a more universal and recognizable font.
Our primary logo aligns the tagline with the UIDP wordmark:
Our secondary logo stacks the two:
We’ve begun the process of updating our materials and signage and look forward to having some of this ready for members to experience at UIDP26!